The sense of belonging is a feeling that we get when we belong to a place, like any place, i.e., home, school, restaurants, shopping malls as well as workplaces. No one wants to go to a place where they feel unaccepted or not belonging. None of us wants to participate in such activities which make us feel not welcomed or awkward, as at the end of the day the memories will last longer, and even if your memories become dull for this, it will not become a good one to remember. Sometimes you may enter a zone with your skills and capabilities, but if the environment makes you feel unaccepted, it will hamper both of your productivities and skills, and this happens in the workplace too. But different persons have different types of belongingness, so for understanding the sense of belonging properly let’s start with the introduction.
Most of the organizations have included diversity in their workplaces to ensure that every employee will be treated equally there, but it doesn’t say that every employee will feel welcomed there. And most of the cases the whole situation turned out as unwelcomed or unaccepted that make them leave the team. Where employees are the main asset of an organization, appreciating them, valuing them, and making them feel welcome should be the primary responsibility of the recruiters, and the process of making them feel accepted is the sense of belonging. In one sentence, it is the feeling where every employee will be treated well and felt accepted in their way.
Research shows that an employee feels the belonging when they are valued by the entire team or group members and when they understand that they are well fit for the industry where they work and for the job role they have been hired for. Now no one can feel it on their own until the environment is being created in favor of them, and for this, the recruiters and the hiring managers should follow strategies and create situations like this where all the employees feel accepted. Now when you have understood what the sense of belonging is, you may have been thinking about why you should include this. So, let’s answer to this.
It may seem easier to cope up with an entire team and belong to them, but for most of the cases, it is not. When it comes to the workplace, getting belonged to the entire team is difficult when you are new in your role, and trying to interact with others. And for this creating the environment with a sense of belonging is necessary for every workplace, even if it is diverse or not. Below I am depicting 4 common reasons why it is important for the workplaces,
Increases Employee Retention Rate.
When your workplace has an environment with a sense of belonging, each of your employees feels welcomed, accepted, valued, cared for, and appreciated and it eventually increases the retention rate of your employees and reduces the time and cost for employee replacement, as the average employee turnover cost is calculated almost between $1250-$1300 and a successful hire takes about a month. Also, more frequently employee turnover gets a negative impact on employer branding and puts obstacles in the growth too.
When your employees feel accepted and appreciated every time they approach you or any colleague they will feel less stressed, and it makes them feel happier, which improves productivity. Because there is a saying that happy employees are more productive than unhappy and stressed ones. Also, if your employees are happy about your work process, they will provide good reviews to your organization and the team, which improves your brand identity and adds a good impact on your employer brand. And when productivity gets increased, It makes the organization a step forward towards achieving their goal.
Improves Candidate Engagement.
Recruiting is a tough job when it comes to attracting talents. Every organization wishes to get talents anytime they want and not to feel the talent shortage., and including the sense of belonging to your process will work as a catalyst in this. Apart from the employer brand, all the candidates get attracted to the work culture of the organization. Even they tend to communicate with existing employees before applying to the workplace along with searching for them in social media, and a positive review will make them feel that they are applying to the right place. Also, your employees will provide good reviews to others when they feel accepted by everyone, even they can refer to their closed ones for the vacancies. And hence, you will never feel the talent shortage on your track.
Stands You Out of the Market Competition.
The recruitment market is being more competitive throughout the day and the competition is fierce. Everyone is thriving towards the top position and making strategies to beat each other. And if your employees are happy to be in your team and feel valued by you and the entire team. Because at the end of the day, the employees are the ones holding the potentialities to its’ growth. And hence, creating an environment with a sense of belonging in your workplace provides a competitive advantage to the organization.
The above-written points are showing you what the sense of belonging is and how will you get beneficiated by this. The unwelcomeness felling makes the employees not being able to provide their full to their works and be productive. And this not only hampers their productivities but also the organizations’ too. As a result, frequent turnovers, talent shortages happen. This is why the recruiters should build strategies to make the environment of their workplaces welcoming to everyone.
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