Outsourced Product Development


Outsourced product development (OPD) is a practice in which an organization hires a third-party provider for the development of products and services in a variety of fields (such as IT, business, communication and HR), and even idea generation. The increasing competitive pressure and consumer demands, product companies are forced to build new products and releases as quickly as possible. By outsourcing product development (OPD), we mean the outsourcing of a complete or major part of the product development lifecycle (i.e., not just coding or any other standalone engineering process). OPD allows you to focus more on market analysis, marketing, and business development activities that directly impact the success of the company and its bottom line, while your vendor takes care of development tasks.

OPD success depends on finely integrated strategic planning, communication, collaboration, management and specialized resources.

OPD implementation recommendations include

  • Development during daylight hours
  • Testing during evening hours
  • Outsourcing to locations north and south of an organization’s corporate office and production facilities to minimize time zone variances
  • Recruiting and hiring high-quality team members. Distance should never detract from innovation.
  • Small teams are more efficient than large teams. Thus, management must establish a balance to ensure team synergy.
  • Intellectual property (IP) costs are part of doing business. If IP considerations are not enforced, it may be necessary to switch providers or create innovative products for customer retention.

Our expert teams can deliver a new product from Product Requirements Document to complete product or manage individual process segments. We use our technical expertise to develop product across the whole spectrum of tools, technologies, environments and methodologies, partnering with you to give you a competitive edge in the global marketplace.