Top 10 Recruiting Trends for 2020

There is a lot of creativity required in recruitment. In the job market which is largely candidate-driven, recruiters need to be updated with the trends, in order to, find the right talent for their organization. So it is important that you should be aware of the rising trends in the recruitment industry. In this article, we are going to discuss about 10 recruiting trends to implement in 2019.


1. Recruitment Marketing

Recruitment Marketing refers to the process of nurturing and attracting top talents using marketing methods. This is the earlier stage of talent acquisition. It helps recruiters to attract and source job candidates to convert into applicants. The main objective is to attract talent to apply to your organizations. It follows the latest trends in the market and offers solutions to the companies to overcome the new challenges by providing best-recruiting practices. This is why Recruitment Marketing will be at the top of the recruitment trends in 2020.


2. Inbound Recruiting

Inbound recruiting is a recruitment technique where recruiters proactively and continually attract candidates with the objective to be chosen as their next employer. The goal of Inbound Recruiting is to attract, convert, and engage candidates. It creates a system of continuously receiving qualified candidates regardless of whether there are any open positions or not, at any particular time. Reaching out to the candidates and offering them an open position is no more the ideal way to attract talent. So, if you are looking for a long term solution to your hiring strategy, inbound recruiting is the recruitment process you should adopt.


3. Employer Branding

Employer branding is the process of creating and maintaining the company’s employer brand. It describes the reputation of the employer as a place to work and their employee value proposition. It is the process of promoting an organization, as the employer is able to choose a specific target group which a company needs, wants to attract, recruit and retain. This has been proven by research that maximum job seekers research a company’s reputation and employer brand before applying. Companies with a bad reputation not only struggle to attract candidates but also struggle to retain candidates. This is why employer branding will be one of the most important recruitment trends in 2020.


4. Candidate Experience

This is one of the most highly regarded talent acquisition topics today. Candidate experience is defined as the job seeker’s feelings, and attitudes they experience during the whole recruiting process from sourcing, recruiting, interviewing, hiring, and on-boarding processes. It is extremely important because the candidate with positive experience in your recruiting process will more likely accept your job offer, reapply in the future and refer others to your company. While a negative candidate experience can cost you more than a few candidates. Research shows that candidates who had a poor candidate experience are far more likely to tell others not to apply to a company, and may even write a negative review.


5. Talent Pools

Talent Pool is a database where recruiters keep all the candidates’ profiles i.e., the ones who are interested in working for your company. Talent pools consist not only of candidates that have applied for jobs but also have been sourced and referred candidates. So that in the future, whenever there will be an opening, they will have a pool of talented candidates from which recruiters can pick the best one. This is the reason why recruiters have adopted this recruitment trend and started building a top-quality database.


6. Candidate Relationship Management

Candidate Relationship Management is a process of managing and improving relationships with current and future candidates. It allows recruiters to maintain a pool of passive candidates that can be brought in for reconsideration at a short notice. This can be done through phone calls and emails but Candidate Relationship Management makes it easier by automating the process. This is a relatively new method of recruiting which is introduced to talent acquisition as a solution to one of the main problems of the recruitment industry which is attracting candidates.


7. Social Recruiting

Social Recruiting is using social media platforms for recruiting. The different ways of using social media networks such as Facebook, LinkedIn, etc. and blogs, forums, job boards, etc to find attract and hire quality talents. Social recruitment goes beyond posting jobs only as recruiters can use social media platforms to proactively search for candidates, build a relationship with them and encourage them to apply for the job positions that their company is offering. Social recruiting will become one of the top 2020 recruitment trends.


8. Recruitment Automation Tools

Recruitment automation tools are software that use new technology to automate the recruitment process. We have heard about Applicant Tracking System and Recruitment Marketing Software being used for the automation of the recruitment process. The new trend is software that offers 2 in 1 automation tools – both Applicant Tracking System and Recruitment Marketing solutions on a single platform. It helps in attracting, finding, engaging, nurturing and converting candidates into applicants. The organizations that have up till now been too slow in their recruitment systems are in danger of losing the best candidates to their more advanced competitors. This is why using recruitment automation tools will be the recruiter’s  favorite recruitment trend in 2020.


9. Collaborative Hiring

Collaborative hiring is a hiring process where both the recruiting team and teams from other departments work together to find and hire a candidate. It involves a multistage interview process, allowing the candidate to meet more than two or three employees. This is extremely important as it improves the overall quality of new hires.


10. Employee Referrals

Employee Referrals is an internal method of finding candidates. It is one of the most productive methods that organizations are already using for hiring talent and filling open positions. It has been proven by research that referred employees take the shortest time in being hired and require way less money than other ways of recruitment. This is a method that should be technically listed at the top of the best recruitment trends for 2020!


I hope the above article helps you. Please let me know what you think about it in the comment section below.

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